For the research into the marketplace I decided to do a little research into the music magazine NME as the style of music that they cover is similar to the indie genre that I want to focus my magazine on. NME's regular content will often be things such as gig information and reviews on performances and new albums they are a weekly up to date magazine giving readers all the information on the indie rock and alternative music scene. As for featured articles these vary every week but will often be a exclusive interview with an artist or band from that Genre.
My research gave me the following information about the NME magazine;
NME media pack.
NME website.
Publishers website.
- Price: £2.20
- Frequency: Weekly.
- Readership: 247,000
- Gender of readers: 63% male 37% female.
- Average age: 25.
- Target market: men 17-3
- Issue size: 66 pages.
Q Magazine.
Q magazine is the UK's biggest music magazine and is another magazine that focuses on a similar genre of music as my magazine is intended to be as well as a variety of other music types, the magazine would be a competitor for my magazine and is one of the leading music magazines on the market. Again as in NME featured articles will more than likely be exclusive interviews with bands and artists as well as numerous specials In that issue. Because Q is a monthly magazine their regular content is much more varied as they have more content to feature than a weekly music mag.
- Price: £3.99
- Frequency: Monthly
- Readership: 377,000
- Gender of readers: 75% male 25% female
- Average age: 29
- Target audience: mainly males from around 20 up to 40
- Issue size.
Mojo Magazine.
Again like the previous two magazines Mojo s another potential competitor for my music magazine focussing on a similar genre and with a similar target market. Mojo is mainly focused on the classic rock genre so it is not too alike my magazine however their are similarities between the two magazines and would defiantly attract similar readers.
MOJO
MOJO
- Price: £4.60
- Frequency: Monthly
- Readership: 211,000
- Gender of readers: 26.9% Female 73.1% Male
- Average age:37.
- Target audience:20-45
- Issue size: 138 pages.
Media Pack.
Publishers website.
- Price: £6.95
- Frequency: Weekly
- Readership: 345,000
- Gender of readers: Female 45.3% Male 54.7%
- Average age: 22
- Target Audience: Males and females especially teens 15 up to 25.
- Issue size: 63 pages.
Kerrang!
Kerrang Is a UK music magazine dedicated to rock music and a new wave of heavy rock metal in Britain, for this reason it is not as much as a competitor to my music magazine as it is not on the same genre however the magazine may appeal to some of the same audience as mine for example teenagers around the age of 19 right through to people in their twenties an is also a weekly music magazine that I will be competing with.
Mixmag.
Mixmag is a British electronic dance and clubbing magazine, published in London. It is the world's biggest selling dance music magazine. Although the genre of my magazine isn't dance this magazine still appeals to the same target audience most importantly men, the amount of male readers of Mixmag is significantly higher than most music magazines and is focused on the male reader. Mixmag is also a exceptionally big magazine on the music magazine genre. Its regular content features focuses around current Dj's and sets and the dance music scene.
- Price: £3.95
- Frequency: Monthly.
- Readership: 450,000
- Gender of readers: 72% Male 28% Female
- Average age: 24
- Target Audience: In particular males from 18-30
- Issue size: 76 pages.
Rock Sound magazine.
Rock Sound is a British magazine which concentrates on rock music. The magazine aims at being more underground and less commercial, while also giving coverage to more well-known acts. It generally focuses on the pop, punk, pop-punk and rock genre however isn't necessarily focused on the rock indie genre. The magazine shares some similarities with mine in that it is for a younger audience and is another weekly music magazine that will be in competition with me.
- Price: £3.90
- Frequency: Every 4 weeks.
- Readership: 56,908
- Gender of the Audience: 59% female 41% Male
- Average age: 21
- Target audience: Aged 15/24 both genders.
- Issue size: 120 pages.
Media pack.
Publishers website.
Uncut Magazine.
Uncut magazine is a magazine released monthly concentrating on the rock and alternative genre, Uncut traditionally focuses on older style of rock and is aimed at a slightly older target audience than most other music magazines that I have researched. Having said this it is a competitor for my magazine with a huge male fan base and also the fact that it looks at a similar music genre.
Publishers website.
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